Sam Adams Talks About "Boston's Boy," New Sound

UPDATE: Tour dates added. Exclusive: The digital debut sales sensation tells DX that he made his 15,000+ selling EP in 20 hours, as he heads for Electro beats.

Is it fate or sheer luck that places a virtually unknown rapper from suburban Boston on top of the iTunes charts ahead of some of the Rap's more established national acts? Sam Adams provided some of those answers recently to HipHopDX, regarding his Boston's Boy EP, selling over 15,000 digital copies.

“The success should not be a secret. It’s just about being yourself and being honest and genuine in your rhymes," said the college sensation signed to 1st Round Records. "I'm not claiming any gritty hood genre of Hip Hop. I just wanted to create a new sound that was easy to move to with some lyricism on top of it. We [recorded] the EP in like 20 hours." The emcee says that that estimated studio log was compiled over several months with Adams' engineer, Matty. Those sessions were also divided between Los Angeles and his native Massachusetts. 

Not everyone has welcomed Sam Adams with open arms. There have been some rumors floating around that he cheated, or inflated his numbers in order to reach the number one status on the charts. Sam wanted to clear the air, “Soundscan, iTunes, Neilson, Billboard, they're all backing me. There's no way my sales could be any more official. If you do about 30 seconds of research you can see the official numbers. The speculation should have already been cleared for anyone who cares about music info online. For the other angry people and bitter hate-filled population, I'm sorry if your depressed and shit but I don't know what to do."

It is speculated that many major labels are approaching Sam Adams, after the six-figure success of Asher Roth last year, as well as Adams' obvious foothold in a tough sales climate. Reluctant of a spotted deal, Adams says,“We are just taking meetings and trying to figure out where we could have some creative freedom and some fun. Every label has a lot to offer. For now we're gonna stay indie for a minute, 'cause it got us this far real quick. Having said that, things like radio and brand management would be really cool coming from a major label.”

This is not just another white rapper so let all the comparisons cease and judge him for yourself. “I rap, yes, but I wouldn't really say I'm just a rapper. I did have a strong Hip Hop background, but I consider myself to be way more Electro/Dance/Hip Hop. Especially with the music we've been making since the EP, our focus has shifted to huge Dub-step/House/Electronic beats. We want to have a much bigger sound then traditional Rap music. We've been working with big euro deejays," he said, though presently unwilling to specify who. "I think the invention of this new sound will make me way way different than ‘cliché white rappers.'"

Certainly, regardless of race, few digital Rap debuts on an independent label have impressed the charts this much in some time.

UPDATE: The following tour dates have just been announced for Sam Adams:

April 16th              Providence, RI                   Lupo’s Heartbreak Hotel (Barstool)

April 18th              New Haven, CT                 Toad’s Place (Barstool)

April 19th              Syracuse, NY                      Syracuse

April 21st               Bloomington, IN               Indiana

April 22nd              Hamilton, NY                      Colgate

April 23rd              Bloomington, IN               Indiana

April 24th              Boston, MA                        Boston U

April 24th              North Andover, MA        Merrimack

April 28th              Lancaster, PA                     Private

April 29th              Kingston, RI                        University of Rhode Island (Barstool)

April 30th              Amherst, MA                     Mullins Center- U Mass (Barstool)

May 1st                 Medford, MA                    Private

May 2nd                East Rutherford, NJ         Bamboozle East

May 5th                 Boston, MA                        Paradise Rock Club (Barstool)

May 7th                 Durham, NH                       Libby’s Bar & Grill (Barstool)

May 14th               Hanover, NH                      Dartmouth

Purchase Boston's Boy by Sam Adams

74 Comments

  • Brother Menelik

    http://hulkhatetimetravel.com/2010/03/20/hhtt-productions-brown-bag-rap/

  • Brother Menelik

    worcester get the money b http://hulkhatetimetravel.com/2010/03/20/hhtt-productions-brown-bag-rap/

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  • GO

    I'm from the bean and the only place I've heard his name is hiphopdx... I don't know anyone who listens to him

  • Padrothebankrolldiamond

    Can i cum 2 ur concert, just buy me some tickets.

  • Padrothebankrolldiamond

    Can i cum 2 ur concert, just buy me some tickets.

  • Don Lopez

    this fooo sounds like drake n kanye.

  • JOE6PACKNCGBORO336

    no comment

  • BALLS

    IM REALLY NOT UNDERSTANDING THIS SALES SHIT....I HAVE NEVER IN MY LIFE EVEN HEARD OF THIS DUDE AND IM IN BOSTON EVERYDAY....AND I KNOW MY HIP HOP...I CAN'T SEE HOW HE WOULD SELL 15, 000 COPIES. MAYBE HE'S REALLY BEEN HYPING HIMSELF UP AT HIS COLLEGE OR WHATEVER, AND MAYBE A SHITLOAD OF THESE SALES ARE FROM COLLEGE KIDS HE KNOWS OR SOMETHING....BECAUSE THIS SHIT DOESN'T ADD UP..LITERALLY.....

    • CAL-W

      yo boston, and the northeast in general, is full of college kids. in the city of boston alone there are like 250,000 college kids during the year. add in CT, and all of new england, and thats a ton of fucking college kids. theyre the only ones bumping this, trust me, im in it. this dude is asher roth part 2, he writes party music for spoiled kids about partying, bc thats what they do and identify with. hey dont get me wrong tho nothing wrong with partying!

    • Brendan

      How dumb can you people be? SoundScan already explained that there was no way possible this kid could have bought his own shit! I've never heard his music before so I can't say what kind of talent he has but my brain does allow me to read and comprehend what has been reported on this story. If it's not adding up to you, that's why you are here and he is there. Having talent is one thing...knowing how to market that talent is another thing. If a bunch of Boston rappers are struggling to make it in the city market, then why would he promote to the city market? Sam Adams is successful because he found his market in places the average rapper wouldn't look, and this is the result. Kid Cudi did the same thing. Noone in Cleveland knew who the heck Kid Cudi was because he didn't use the Cleveland market as his means to become famous. Most people in Cleveland found out about Cudi after he was signed. Do we accuse Cudi of cheating because he got signed before anyone in the "city" knew him? Of course not. Cudi was smarter than the rest and thats how he got where he did. Maybe Sam Adams is just smarter than other Boston rappers and made his moves without needing to go through the usual avenues.

    • BALLS

      BY THE WAY, "ANYBODY" CAN PUT THEIR OWN MUSIC ON ITUNES, SO JUST KNOW THAT. I CAN ONLY IMAGINE HOW EASY IT WOULD BE TO PURCHASE YOUR OWN MUSIC. I GUARANTEE THIS KID DID BUY HIS OWN SHIT, IT JUST DOESN'T MAKE SENSE. BUT HE SUCCEEDED AT WHAT HE WANTED TO DO, WHICH PROBABLY WAS TO GET HIS NAME OUT THERE! AND WHAT DO U KNOW?? IT WORKED!!! BUT YOU GOTTA ADMIT, THAT'S A PRETTTY FUCKIN DESPERATE WAY TO GET A BUZZ....NO ONE'S GONNA RESPECT HIM FOR THIS....

  • Brendan

    SoundScan has already confirmed the legitimacy of his sales. So unless he applied for 15,000 credit cards in 100 different U.S. markets, his sales are legit. You may think he's a shitty rapper, but he's a hell of a business man and he found a way to make thousands of dollars without a record deal. That's more than these Boston rappers can say for themselves even though they like to criticize him. Finally, who cares if his fan base is white suburban kids? White suburban kids are the same reason Lil Wayne sold 3 million copies of C3 and the same reason hip-hop is still alive today. I know alot of good rappers who can't make a dollar and it's because they promote to inner city markets and perform only at inner city shows. How the hell are you gonna make a living promoting your music to people who don't have money?

    • khordkutta

      "White suburban kids are the same reason Lil Wayne sold 3 million copies of C3 and the same reason hip-hop is still alive today" Choke yourself!!!

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  • FLEM

    To everyone that DOES NOT like him... check out his track 'Opening Day' and tell me what you think. I think thats a hot joint. The first verse is fire

  • @

    "There have been some rumors floating around that he cheated, or inflated his numbers in order to reach the number one status on the charts. Sam wanted to clear the air, “Soundscan, iTunes, Neilson, Billboard, they're all backing me. There's no way my sales could be any more official." Way to say something without sayin anything. iTunes backs you that you did go #1. They didn't say anything about the fact that you bought the CD's yourself. There is no way some rich kid could outsell Wayne and Jay Z when no one, even in Boston underground scene, had ever heard of him the week before.

  • da police

    this dude spits hot fire. i saw him live and rip the show up. His swag is insane now. The boston image is hardcore and he is to the fullest. Swag and sweat in the industry

    • CAL-W

      gotta love that you read the righteous knowledge, look up at who wrote it, and lo and behold, another cat from the BAY. another cat bred on using your brain, being original, and holding artists to a high standards YEEEEEE

    • da police

      hes from cambridge which aint no suburb hit tha streets homey

    • dski-

      Kid aint from Boston and Boston heads don't know him. He's a college kid from the suburbs and his fans are strictly white college kids from the suburbs.

    • thizzle dance

      God damn I just got done with my rant on the term "hater" and now I see this shit: "His swag is insane now. The boston image is hardcore and he is to the fullest" wtf does that even mean?? Oddly enough, a Joe Budden line comes to mind: "Ask me about swag, Ima change the topic to lyrics and then brag plus look at you like a fag"

  • I_Am_Beast

    Oh wow...I just noticed the picture at the top of the article. This kid's a manorexic meth head...hahahahaha! That cap is like 9 sizes to big for his peanut head. I'm dyin' man.

  • kush nap

    look at this faggot. whos buying this lames records? the mic is open for anyone these days huh? this guy looks like he should be bagging my groceries. ima put this bum to sleep with my fist for hip hop.

  • Look at his hand Gesture LOLOL

    he's throwing up "A- OK" in his pic, I know for damn sure this cracka ain't a blood... mason maybe, but blood...no way!! HAHAHA fuckin' clown!!! NEXT!!!!

  • HHH, thgt's me

    I listened to his EP, its alright.. Nothing spectacular.. I mean, it's pretty good party music but Id rather here The Cataracs at a party than this Sam Adams kid. They've also got that electro hip-hop fuse going on and their shit is ON POINT. Plus they can actually make good SINGING tracks, and their party music is less cliche and generic than Sammys music. That's just my 2 cents.. If he's tryna go the electro lane then he needs to focus on something concrete because The Cataracs are already making a name of themselves, and they're in the lane he wants to take.

  • MFDOOM

    hahahahah i hope sam adams is readin this shit. You got haterssssss already son, mad haters. that means you madeeee it kid. keeep doin your thang son i feel your tracks. You got kids sayin hes gotta cliche name hahaha thats his real name, Sam Adams. stop tryin to just shit on ssomeone thats more successful than you. Sayin hes not lyrical, hes not lil wayne, hes not claimin hes the best lyricist out ---->" I just wanted to create a new sound that was easy to move to with some lyricism on top of it." if you dont like it, dont buy it, that simple but dont hate on the kid cause he knows how to get money. Im out pccccc

    • I_Am_Beast

      Yes, I realize that Samuel Adams was a colonialist, that was the homage that the beer brewery founded itself upon, it's all American tradition.. Yet this wack rapper used the name "Sam Adams" under errounious circumstances. He claimes to be a party rapper, thus his moniker is an allusion to the beer brewery.

    • amaru

      lmao at this fag sayin sam adams isnt claiming to be lil wayne as if lil wayne was a lyricist...hahahah even this fag sam adams is probably better then wayne

    • Thizzle Dance

      Word, I_AM_BEAST. people still know that Samuel Adams was a person right? before the beer...a Boston colonist... American Revolution and all that? ... lol kinda a weird name for a rapper now that I think about it

    • I_Am_Beast

      You hit the nail on the head Thizzle Dance. I wish I had an applause button for moments such as this. What happened to the era when weak link rappers got laughed out of the game? Shit done changed, for the worse. Too many pre-teen fans co-signing garbage.

    • thizzle dance

      the term "hater" is the worst thing to happen to hiphop next to autotune. it's just a term wack rappers use to defend their wack music. real artists and rap veterans are scared to call it like they see it for fear that they will be called a hater. This is what it's come to? if I call soulja boi bullshit then I'm a hater? I'm pretty sure wack rappers used to get booed off stage. If you like his music thats cool. I, along with others apparently, think it's garbage, and i'm not a "hater" if I say it.

    • I_Am_Beast

      I highly doubt Sam Adams is his actual name, and apparently you don't get the allusion either. Samuel Adams is the name of one of America's longest standing beer breweries, and it originated In Boston, Massachusettes. Boston Lager is the name of their most popular and widely distributed brew variation. That's cliched as shit and dishonest, this kid's music is like a piss-warm can of expired Old Milwaukee, not a frosty Sam Adams. P.S. - I'm an alcoholic, I know my beer facts.

  • stola

    must be a slow news day

  • West Coast College Boy

    HATERS wutsup haters just cuz college kid can produce and record his own shit all by himself, along with some talented lyrics....Sammy doesnt give a shit what ya'll think...his music is blowing up all over the west coast...keep listenin to boring hip hop and keep hatin cuz all ur doing is making him more famous...we both appreciate what u all be doing.. HAHAHAAHHAHAHAHA

  • Westie

    Way too many fools just feel like coming in here to hate.... Sam Adams isn't an incredible rapper/lyricist, but he still puts out pretty damn good music for a 20 year old college student from Boston.... Come on! just because you are some angry/jealous dude sitting at home by yourself in your desk chair (probably naked or some shit) wishing you could have the success he has seen, doesn't mean you need to grill the dude for trying to make an effort. The industry is watered down with soooooooo much "trash rap" and I'd have to say that this is WELL ABOVE a lot of the music that gets put out. asdf

  • Chris O

    I met this kid last summer on Nantucket at White Rapper Sunday at a Bar. He was straight and this girl that I was rooming with was already on his balls so yeah he does have a following, lucky for him too it's hot rich white girls. However, he was rich before he became famous, like he went to crammore, so although that's good for him its like 50 said, "The rich get richer and the poor dont get a fuckin thing" But whatever if he can do it, do it up.

  • Westie

    Way too many fools just feel like coming in here to hate.... Sam Adams isn't an incredible rapper/lyricist, but he still puts out pretty damn good music for a 20 year old college student from Boston.... Come on! just because you are some angry/jealous dude sitting at home by yourself in your desk chair (probably naked or some shit) wishing you could have the success he has seen, doesn't mean you need to grill the dude for trying to make an effort. The industry is watered down with soooooooo much "trash rap" and I'd have to say that this is WELL ABOVE a lot of the music that gets put out.

  • freshyboi

    They keep posting these news stories about him every week but I have yet to here one song, I bet hes paying hiphopdx to write news stories about him too.

    • hausa

      but DX knows that this kid is a nobody cuz their first story about him was about how he faked his way to the top of the charts by buying his own album a million times, and now they are promoting him

    • DX Fam A Lam

      Not true at all.

  • I_Am_Beast

    You're a white rapper from Boston and you call yourself Sam Adams??? That's about as cliched as cliche gets...and you have the nerve to call other white MC's cliched? guess what, I'm white, I rhyme, and I'll tear your fucking head off, both literally and figuratively. Yeah, white rappers that can ACTUALLY RHYME, that's so fucking cliche and lame. Here's how you prove naysayers wrong...BY NOT BEING WACK!!! It's a toughy, I know. BTW, Ahser Roth is garbage too. /Rant

    • -617-

      cosign 100%. Termanology and Reks and Statik Selektah are the team outta Boston that deserve attention right now. This kid is wack and 'Sam Adams' is about as corny a name as could be.

  • Boston

    A. The kid is a fraud who faked his own sales with his rich parents money B. His music sucks I'm not one to hate, but as a Boston dude myself this kid should not be reppin this city

    • hAV

      CO-SIGN! AND EVERY LAST ONE OF YOU GUYS NEED TO WATCH THIS PRODIGY VIDEO TELLING RAPPERS LIKE SAM ADAMS TO "STOP PLAYING FUCKING GAMES ON HOW HE EATS FROM THIS RAP GAME!" "YOU NIGGAZ IS PLAYING GAMES!" TRUE WORDS FROM PRODIGY OF MOBB DEEP. http://www.youtube.com/watch?v=Tur7ybUCbi8

  • The Is I Is

    Sam Adams has got the new genre started and more people like it than hate it. He will be around for alot more longer so get used to it! Bostons Boy whhhatttt upppp

    • hAV

      SAM ADAMS IS ALREADY DEAD! SORRY! HAHAHA EVERY LAST ONE OF YOU GUYS NEED TO WATCH THIS PRODIGY VIDEO TELLING RAPPERS LIKE SAM ADAMS TO "STOP PLAYING FUCKING GAMES ON HOW HE EATS FROM THIS RAP GAME!" "YOU NIGGAZ IS PLAYING GAMES!" TRUE WORDS FROM PRODIGY OF MOBB DEEP. http://www.youtube.com/watch?v=Tur7ybUCbi8

  • johnblazeee

    Sammy Adams is for real. Pay attention.

    • wow. this dude is getting dx coverage? how much ya'll charge him?

      man we got the same problem in philly, whole bunch of cornballs out here claiming they're from philly, and getting pushed by niggas who only play "crack rap"/ or southern rap, a majority of them only here for college, and would not step foot in the hood...it's ridiculous!! LMAO Sam Adams is the asher Roth of Boston lolol

    • Gman

      Pay attention to how bad he is. The only thing he is "for real" at is faking sales. Fuck how this kid reps boston. Cambridge isnt boston. Beaver Country Day isnt boston. Neither is Wayland. If you never lived in boston why do you rep it?

    • I_Am_Beast

      You're probably Sam Adams himself spamming this comment section to promote your trash rap.

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  • Drucifer1983

    I aint the type to hate on anybody making legitimate Money, Personally I think the kid sucks, but If Im being forced to put up with Soulja Boy and Gucci Mane, might as well throw Hip Hop in the mix.......... God, new Age hip hop is awful

  • TheEasterCasket

    This dude is nothing to fear... Let him have his success.. He aint getting me shook... Imma still have a career.. Imma still make moves..Imma still do everything I wanna do....Sam Adams good luck, but your not a threat to someone like myself who has infinite talent and endless energy. My moves couldnt be stopped by A SOUL...He aint the only white rapper out here...Hes just the most recent to make it....Hip Hop DX Dont get too comfy baggin on White Rappers...Ull be kicking urself in the ass..WATCH

  • TalentDisplay

    never heard of the guy but nothing but success to him, if that hustle is legit than don't quit. If it's bullshit spit, than eat a dick. TWITTER @TalentDisplay YOUTUBE.com/TalentDisplay

  • j shmo

    DIS FAGGOT TRASH!!! WHY IS THIS EVEN ON HIPHOPDX?? FUCK EM BOTH

  • Leutrim Rexhaj

    this asshole is a liar he cheated, his music is pretty bad and i actually previewed it on itunes and i ahte what hes done

  • Google Payola321

    I smell PAYOLA!! thank you, corporate-controlled hip-hop media for this insightful piece on someone who has not put in any work. SMH Anybody real hip hop journalists interested in writing on artists' relevant to their movement? Get at me, I'm seriously considering taking the plunge and opening a website dedicated to doing these so called "hip hop journalists" jobs... No Payola.

  • hairy cliff

    euro?? 50 cent is following the same trend as this faggot?? its herpes??

  • ReallyReal

    I find this interesting.

    • hAV

      EVERY LAST ONE OF YOU GUYS NEED TO WATCH THIS PRODIGY VIDEO TELLING RAPPERS LIKE SAM ADAMS TO "STOP PLAYING FUCKING GAMES ON HOW HE EATS FROM THIS RAP GAME!" "YOU NIGGAZ IS PLAYING GAMES!" TRUE WORDS FROM PRODIGY OF MOBB DEEP. http://www.youtube.com/watch?v=Tur7ybUCbi8

    • drHankMcCoy

      good. keeping an open mind gets money

  • hiphopscout

    http://www.reverbnation.com/savvysav

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