On Saturday, March 20, some of the West Coast’s most talented acts will appear together at Club De Ville in Austin, Texas. The South By Southwest “Respect the West” event will include veteran artists DJ Quik, Murs, and Kurupt, and will also feature California acts Jay Rock, U-N-I, Dom Kennedy, and more.

Although South By Southwest 2010 began on Mar. 12, its musical component started on Wednesday the 17th, and will continue through Sunday the 21st. The Hip Hop music portion kicked off with Nas, Bun B, and J. Cole, and will end on Saturday with the “Respect the West” showcase.

For more information about the event, as well as artist interviews, up-to-date pictures, and behind-the-scenes footage from Saturday’s showcase, visit vibe.com/sxsw.