U-N-I Talk A Love Supreme 2.0, React To Ice Cube's Statements

Exclusive: The Inglewood duo reveal details regarding their A Love Supreme re-release, and assert

DXnext alumni Thurzday and Y-O of U-N-I spoke to HipHopDX this past Thursday (February 25th) to provide some pre-album details regarding A Love Supreme 2.0, the March 9th retail re-release of their sophomore street album. The Inglewood, California duo also responded to Ice Cube’s new album announcement that has set off a firestorm of debate over the onetime N.W.A. lead emcee’s self-declared lead role in reinstituting “West Coast gangta shit.

“We both felt that there was a lot more heads out there that had no clue who U-N-I was, what the U-N-I sound was about,” explained Y-O to DX of the motivation behind the 2.0 release. “And, with the help of iTunes now it can just be online forever, so whenever somebody hears the name U-N-I – they may be a new fan and come to a show – they can go to their computer the same night and be able to purchase it with a couple of bonus songs that we didn’t put on the first release. And just [for] sample reasons we had our band replay most of the songs that had samples in [them] so that didn’t bite us in our ass in the future.”      
Added Thurzday: “After we released A Love Supreme we did a single deal with Green Label [Sound] and a lot of people that were catching on to [that single], ‘Land of the Kings,’ might not have heard A Love Supreme, thus re-putting it out and making it available at retail [makes sense]… We want them to hear a whole package of our work so we’re releasing A Love Supreme with bonus joints on there and calling it 2.0, with a documentary showing how we made the project.”  

Anchored by a replayed version of the New Edition-inspired “Hollywood Hiatus (Cool It Now),” A Love Supreme 2.0 will boast a handful of additional retooled tracks (including “Supreme 2.0,” and a remixed version of “Land of the Kings” featuring Bun B) and all-new joints (including “Desha Dayana” and “Pussy” featuring Evidence), accompanied by the aforementioned documentary DVD.

Thurzday explained that the group’s decision to repackage the album that they provided for free download nearly a year ago for a retail release was far from a marketing mistake: “Definitely no regrets about that, it’s really just all positive stuff as far as it’s all working for us and building up our brand for the official album that we plan to put out.”

U-N-I remained mum on details regarding their forthcoming formal debut due later this year, (as well as tight-lipped about the label they are in negotiations with to put it out), but they did reveal that their fans can expect to soon see a slew of recently-shot videos from the group for the remix to “Lately” “Desha Dayana” and “Halftime.”

If those clips are anything like the throwback style seen in the Do The Right Thing-inspired video for “K.R.E.A.M. (Kicks Rule Everything Around Me),” the sneaker-fiend flip of Wu-Tang’s classic “C.R.E.A.M.” from the clever twosome’s first underground effort, 2007’s Fried Chicken & Watermelon, U-N-I fans, both old and new, are in for some true visual treats leading up to Thurzday and Y-O’s official first album.

Since they clearly eschew the style and sound of their Gangsta Rap forefathers on the west coast, U-N-I (who take their name from The RootsCommon-assisted album-cut from 1996, “UNIverse at War”) were asked during their discussion with DX for their thoughts on Ice Cube’s recent announcement of his upcoming I Am The West album and subsequent statement that for the last seven-eight years the left coast “lost our way,” as well as his apparent declaration that he will be personally leading a movement to bring back the west’s original gangsta sound.

“I don’t even know how to feel about that,” replied Thurzday when asked about Cube’s comments. “Ice Cube is a legend. But, everybody that’s coming up right now is the west coast - like us, every other act that’s on the blogs. Like, we the west coast right now. I mean, to keep it short, we the west right now. And everybody that’s affiliated with us, be it the Fashawn’s, the Kendrick Lamar’s, everybody coming out right now on the west coast [is the west now].”

Added Y-O: “Ice Cube was definitely a part of the Gangsta Rap for the west coast, representing L.A., but to speak for now I just – I mean everybody knows, just backing up what Thurz said, it’s a new era and I believe it’s our time to get on the court and shoot the rock. I mean ‘cause [there’s] Fashawn, and outside of us is fuckin’…Kendrick Lamar, then you got Blu. So it’s like, everybody has their time. And even Nipsey Hussle, he’s in that lane but he doesn’t really glorify it like the way N.W.A. did and Ice Cube but… I think [Ice Cube’s comeback] is gonna get a few heads attention, but I think we have this music in L.A. on lock now and everybody’s just waiting to see what we’re gonna do.”

If Cube is successful in reigniting a Gangsta Rap revival in Los Angeles will that affect Y-O and Thurzday negatively, or will less street-oriented acts like U-N-I and their new school stylistic brethren be able to co-exist with the city’s original gangstas?

“U-N-I music is U-N-I music, like there’s no genre where you can box us in,” replied Y-O when asked. “And I feel like that’s not gonna hurt us in any way. I mean, if anything we can join forces and make this a bigger camp out here in L.A.”

After being reminded that back in the 1990s heyday of west coast Gangsta Rap the more casually-clothed everymen of The Pharcyde and Souls Of Mischief successfully co-existed in the same space as their flag-waving, Chucks-and-Dickies-suits wearing westside peers, (and that Hieroglyphics leader Del Tha Funkee Homosapien happens to be Ice Cube’s cousin), Thurzday added, “It can all definitely co-exist [now] but it’s not gonna be like… It’s definitely not just gonna be a gangster reign. It’s not gonna be like just a [time] for Ice Cube to take over the west coast. We are the new generation and the new - It’s like a renaissance right now, it’s just a… Gangsta music [has] had its period – and it’s still relevant, for dudes that live that life. But, more people are normal than gangsta.”  

A Love Supreme 2.0 is due in stores and online March 9th from Traffic Entertainment/The Orchard

Purchase A Love Supreme 2.0 (CD + Bonus DVD) by U-N-I

22 Comments

  • ShaX

    uni is fucking trash. its a shame they rep the new west....in LA most of us laugh at these corny peices of shit.

  • Da Fella!

    Fuck these cats sayings n shit! Not worth a fucking listen or purchase! Ice da shit homie even if he got a degree... Anyway who wanna listen to a illiterate nigga nowadays sure aint me.... Fuck New shit__ Only BuMP OlD Shit!

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  • box

    uni got some bangers and that album was knot,i support em fo shoulders,but i hate this idiot posters on here with they "if you are" talk,save that shit my equals,just do you stop acting like you are a autority figure,what next if you are 43 and over you shouldn't have a pair of jordans? give me a fucc'n break, you dumb asses probably would walk up to jordan himself and tell him he's too old to rocc his shit lol damn cracc babies i swear yell www.myspace.com/panhandoelrcorp

  • tharecorddigga

    U-N-I.. are they involved with this new dude Eddie Rap Life? I thought i heard something about it. Check out Eddie Rap Life's myspace if you aint already heard. http://preview.tinyurl.com/yh9rybb I think he's the next white rapper to blow!

  • The Eyez

    Show some more respect for the founders of West Coast music, but hope ya'll get much success out there, bc it can't stay the same all the time. I'll be bumpin' gangsta rap when I'm over 30 years old btw, I love all kinds of music. you obviously have lots of 'growing up' to do still BIOS. Don't make me belt ya you bastard...

  • bios

    gangster rap was always fake. for some reason, when people found out that N.W.A weren't hood, it didn't ruin them. in other genres, it probably would have. if you are over 30 and still listening to gangster rap, you really need to grow up.

    • roksteady

      homie im from inglewood cali and im 35. and still bump gangsta music as well as undreground shit...i dont really wanna hear shit from nigga in tight pants and mohawks homie. im grown, got a wife and tryin to make this money in the corporate world. . respect the grind that gangsta rappers talk about.. by the way whoever u think is hot right now, speaks about street shit... so u may need to fall back on your statement my dude.. keep hiphop BLACK, stop tryin to make black music rock and roll...one

  • westwest

    being from the west i think if u from the west and u c other cats coming up from the west u should just let it be and respect it we all from the same side why fight and compete witht the same side

  • Charmelle

    Ionno who deez clowns are but Cube is the West

  • FUNKLAB 1

    YO...U-N-I DOIN' THEY THANG---CUBE DOIN' HIZ THANG...I'M COPIN' BOTH JOINTZ...GOOD MUZIK IZ GOOD MUZIK!

  • bsmoov

    I really don't know much about these U-N-I cats but I definately agree with them. Its a new day and cats ain't on all that gangsta thug shit no more. That shit is played out. Brothas got kids, families, and responsibilities. No body has time to crip walk. Cube should retire. A 43 yr old Thug? Please......Cube needs to go home and go to one of his kids parent teacher conference r something. Can we all chill on this gangsta shit please!!!!!!!

    • box

      what you idiots don't understand is gangsta's do get old and hopefully handle their responsibilities like kids etc, now if cube comes bacc and gives the og perspective of life at a g's later years,then the album is needed, no he's not a gangsta but he can articulate the life better then most who actually lived it, same way jayz's drug tales was alot of dehaven's life haha,now if he just comes out and talks some reccless shit for the whole album,it will serve no purpose yell www.myspace.com/panhandoelrcorp

  • Black Admiral

    Liked that land of the kings joint....Blu is by far the best out of the three he named..Fashawn second cuz of Exile's beats.....I haven't heard enough of U-N-I's material to gauge where there at.....I also like the Pac Div and Zion I......the new souls of mischeif is wack..(sorry)

  • MartyMall007

    Let's get real ....O'shea.Jackson AKA to all of us has ICECube? Gangstar? Well, was he not in NWA?? He attended the Phoenix Institute of Technology in the fall of 1987, and studied Architectural Drafting......Ice Cube is a smart Business Man. He is educated with a degree and foremost started West Coast Gangsta Rap with NWA..........We gotta understand that what they say on an Album is just acting or an alter Ego....oh! and yes some of them had rough upbringings and what not.....so some of it is real and half of it is for u to find out.......

  • Boom Bye Yeah

    Blu, Fashawn and U-N-I deserve recognition. These guys release ALBUMS. A lot of their weed-carrying peers get no love from me or my wallet. I still think Cube deserved a little more respect from them in the interview, but then again... Cube also (unlike Snoop or G Malone) isn't somebody who seems to look past the '90s, which is why WC is still his only artist. Which I also respect.

  • OTAY

    Ice Cube a legend?...yes Ice Cube a Gangster?...not even close Why is Ice Cube who is far from being a gangster making a gangster rap revival album and calling it a comeback?...I have no idea

  • Cash Mo

    ICE CUBE IS A LIVING LEGEND COP HIS NEW ALBUM FULL STOP!

  • pumbaclut

    Im glad they speak their mind. Blu is the best out of the bunch though.

  • unisucks

    u-n-i is garbage. they arent a renaissance of shit.

  • Whiterthanmost

    Other than soc and a few diss songs...when the fuck has cube promotted violence?Co-sign fashawn and blu but fuck these new jacks...

  • six

    Being from the west coast doesnt make you gangsta just like being from the south doesnt make you country. These cats are on a totally different level and that what hip hop from all coast needs today. Not the same ol same ol.

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