adidas Originals took over Downtown Los Angeles this weekend with the #ZXFLUX Experience! The event followed the success of the New York #ZXFLUX Experience which ran from November 13th-November 23rd. Check out the footage from the New York launch here. The day kicked off with an exhibition hosted by Sirius XM radio personalities LA Leakers. Guests enjoyed giveaways, food and photobooth fun while browsing the wall exhibit of ZX FLUX shoes. Guests clamored around the never-before-seen “LA ZX FLUX Pack” three-print collection which featured the “LA Lakers,” “LA Clippers” and “LA City” shoes. Throughout the event, guests created and shared their own customized designs through the #miZXFLUX app.
Later that evening, the pop-up exhibition was transitioned into a private West Coast artist showcase. Popular artists YG, Nipsey Hussle, Hit Boy, Audio Push, BJ The Chicago Kid, Thurz, R.J. and Raven Felix rocked the house and performed their biggest hits to a packed crowd. Surprise guests Skrillex, Kid Ink and Quincy Combs stopped by to check out the shoes and the live performances!
Photo credit: Azul “213” Amaral // IG: @azul213
