In recent years, Murs has evolved into not only an elite emcee, but also a family man and an entrepreneur. One additional label he’s taken on has been that of a curator. From regularly throwing the Paid Dues festival to speaking on Comic-Con’s Hip Hop and Comics Panel (in Adventure Time leggings), Murs has been making an effort to present Hip Hop in places it hasn’t always been welcome.

“I always feel like I represent L.A. Hip Hop,” Murs said during an exclusive August 19 appearance on HipHopDX’s DX Daily. “And not just L.A. Hip Hop, but L.A. Hip Hop in L.A. So I was able to move us up to LACMA in Wilshire into an art institution so that went really well.”

The next step finds Murs moving a few miles north of Wilshire to the infamous strip on Sunset Boulevard. He’ll curate and host the Murs 316 stage at the Sunset Strip Music Festival September 20 and 21 featuring performances from DJ Quik, Joey Fatts, A$ton Matthews and other hand-picked artists. Additional information on artists scheduled to perform, lodging and purchasing tickets is available at In the meantime, here are four things we’re looking forward to seeing at the Murs 316 stage when the Sunset Strip Music Festival takes place next month.

Helping Remove The Stigma Of “The Black Rock Band”

Murs likes Rock. Perhaps some weren’t paying attention when Murs said, “I’m more Coldplay than I am Ice T,” on the 9th Wonder collaboration “The Pain,” but Murs really, really likes Rock. This is a man who formed a Punk Rock band during his tenure at Warner Bros., has done The Ghetto Is Tryna Kill Me with Sacha Jenkins and Bad Brains bassist Darryl Jenifer, and has just wrapped up a project on Strange Music with ¡Mayday! So while he enjoys the finer points of an electric guitar solo, Murs can do without the stigmas that accompany various subgenres of Rock.

“I feel like America’s still not ready for black Rock,” Murs said to HipHopDX. “We do shit, and it’s like, ‘Oh, you’re doing white shit. That’s cool.’ My fans completely tuned out to White Mandingos. I think that shit went paper, but there’s a whole black Rock movement.”

As it turns out, Murs is a fan of everyone from Suicidal Tendencies, to Death Grips, and Odd Future members The Internet.

“It was always happening, but they just never seemed to catch fire,” Murs said. “They’re still not the next it thing. They’re still a black band, and they can’t be seen as, ‘Oh, here’s a new band. Check them out. Oh, by the way, they happen to be black.’ The perception is always, ‘You’re the black Rock band.’ And there’s so many good, black Rock bands. I wish that would just disappear.”

With an opportunity to curate his own stage and scheduled appearances from Empire of the Sun, Jane’s Addiction, Cold War Kids, and more, this is a perfect opportunity for fans of Rock and Rap to enjoy their favorite acts regardless of their nationality or race.

More Diversity For L.A.’s Music Scene