Vibe Magazine Sold To SpinMedia

SpinMedia acquired the rights to each of Vibe Media's digital properties and looks to discontinue Vibe's print magazine by year end.

Vibe magazine was sold to SpinMedia today (April 25), ushering in a new era for the venerable print and online Hip Hop and R&B publication.

The New York Times reports that Spin Media acquired the rights to each of Vibe Media’s properties—including, and Vibe magazine for an undisclosed sum.

“It’s really exciting to add this to Spin Media’s collection of music properties and bring more digital DNA to the team and see what they can do,” said SpinMedia’s chief executive, Steve Hansen.

The company changed its name from Buzz Media to SpinMedia following its acquisition of Spin Magazine last summer. Buzz Media then discontinued Spin’s historic print publication and laid-off a third of its staff.

According to Hansen, SpinMedia is likely to shut down Vibe’s print magazine by the end of 2013, stating: “We’re still trying to find a print model that makes economic sense in the digital age.”

Launched in 1992 by Quincy Jones and Time Warner, Vibe has been a lynchpin of Hip Hop journalism for over 20 years. There have been several iconic covers throughout the past two decades, arguably none more so than the foreboding Death Row Records issue (February 1996) that featured Suge Knight, Snoop Dogg, Dr. Dre and the late Tupac Shakur. Penned by Kevin Powell and entitled, “Live From Death Row: Inside Hip Hop’s Ferocious First Family,” the cover story describing the inner-workings of the once powerful record label became a historical touch point during the East Coast versus West Coast feud that claimed the life of Tupac Shakur and Bad Boy Records-artist The Notorious B.I.G.

After a brief shutdown in 2009, Vibe was resuscitated by private equity fund InterMedia Partners, LP followed by additional investment from Magic Johnson and Ron Burkle. Today, Vibe Media's digital properties average 1,400,000 visitors per month along with 1,600,000 video streams. There have been six Editor-In-Chiefs in the publication’s history, including Mimi Valdes and Danyel Smith.

SpinMedia owns over 40 pop culture websites including JustJared and Celebuzz.

RELATED: Death Row Records Reportedly Being Sold In Wake Of Parent Company's Bankruptcy  

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  • Anonymous

    2pac looks depressed on that cover. He knew bad things were coming.

  • hypestyle

    I'm a writer, I need a job in journalism, holler at me for freelance reporting, copy editing, editorial, etc. twitter @Hypestyles

  • blackballs

    I personally enjoy a magazine with less advertisements more interviews and different stuff to keep people interested cosign mrmedia

  • jamminjames

    if Spin Media has bought Vibe Vibe is doomed it will die a slow death get some ideas from the people in the culture you perpetuate to wanna read your magazines

  • Anonymous

    Damn, Vibe Magazine was a good read back in the days along with the Source, Rap Pages, and Rapsheet. I am sad to see it go. I prefer magazines than reading a magazine on-line.

  • mrmedia

    Hi let me speak for myself here the reason why alot of the hiphop magazines are failing is because they have become to much like catalogues for clothe and perfume there are to many advertisements believe me if you were to highlight say 20 unknown artists from different states every month give the up and comers a bit of shine concentrate on whats really going on at real hiphop competitions put free mix tapes on your front covers i think you could save this magazine get back to the art and culture music isn't fast food you have to nurture it and then maybe another institution such as Vibe magazine and spin wont fall to the wayside infact if you need more ideas spin media get ion touch with me

  • thesunschiefeditor

    Why dont the vibe just do what the sun newspaper does on sunday its gives tasters of the articles it prints on sunday but not the full article so then people actually go out and buy the newspaper i'm sure this would work with a monthly magazine maybe you should put me in charge so i can do a better job

  • Anonymous

    Magazines? What's that? follow at noles506!